A pondering thought for many people when considering if they should update their professional headshot or not. The reality is, it should be immensely obvious that an up to date headshot for your website, social media and marketing material is highly important. 

Think about yourself as a consumer. How quickly do you judge someone by the way they look? How quickly do you make assumptions? Have you ever been to a website and judged the person by their headshot? I bet you have. Subconsciously or not. And if so, that means it’s also happening to you.

This is why updating your headshot and more importantly, creating a professional one, is so vital to the success of your business. This is the world we live in. Ignoring it will have a negative impact your business. Embracing it will help you grow your following and customer base.

Here are some things to consider:

You have 7 seconds to make a first impression according to Forbes Magazine. Guess what? That’s what your headshot can do for you. It’s basically your virtual introduction to the online world. It will create an almost instantaneous trust or distrust. What can I say, it’s a two-edge sword.

That’s why it’s so important to invest the time and energy into getting a professional headshot taken. The best part is, it’s not that expensive. Most high-end photographers will be in the $150-$200 range for a fully edited headshot. Totally worth the investment when you consider what’s at stake.

You are the best example of your brand. I know you’ve heard this before. Lawyers, doctors, real estate and insurance agents – you are the face of your business’s. People are on the web. They’re on Facebook, LinkedIn, Instagram, websites, social media and more. Are you using a picture from your iphone from 3 summers ago as your professional headshot? Nothing screams louder than “Spend all of your money with me! I CAN’T be trusted!” like an amature, mediocre headshot. Own your brand, be your brand!

Is it sinking in yet? A professional headshot lends to your credibility as a professional. Did you know a LinkedIn profile with a picture gets 14 times more clicks? This is #FACTS and something we should be concerned with. 

A professional headshot will also give you and your business a more professional look. It’s known that people want to spend money with people they feel they can trust. There is no better way to build instant trust. 

If you are interested in making the best first impression possible by updating your headshot, contact us to get the ball rolling. We look forward to helping you build the best digital impression as possible.